Millions of us are afraid of change, which makes many of us
averse to using new technology, especially in the workplace. But the proven
fact is new technology in the workplace is the main contributor of cutting
costs, improving productivity, and even speeding up the decision making
process.
Business magnate, Richard Branson, recently quoted: “Anyone who thinks new technology isn’t going
to keep changing the world has got their head in the sand.” I know what many of you are thinking: Richard Branson is a
multi-billionaire, and for him the initial cost of implementing new technology into
the workplace is a mere drop in the ocean.
For business owners and budget handlers, yes new technology
can be costly, and no it’s extremely unlikely you’ll generate an ROI within the
first six to twelve months. But even in these tough economic times, is your
business roadmap really only twelve months? If you are just ‘ticking along’ and
your capital expenditure has halted, it is definitely time to get your head out
of the sand. If you are not prepared to invest in new collaborative technology
solutions, then you best stop aspiring to be successful. Sound harsh? It is,
but it’s the truth!
So what technology
are businesses using to cut costs?
One area
businesses are focused on is travel expenditure. Fuel, accommodation, flights,
etc. How do businesses reduce travel expenditure and remain productive? Now you’ll
be forgiven for turning your head away when you read the words “Video
conferencing”. Perhaps those words will remind you of a meeting many years ago
when you participated in a video call which was visually and audibly poor. You
left the room thinking “I hope I never have to take part in a video call ever
again.” Well as some of you will have already experienced, video conferencing
technology is now a must have business tool and has been deployed across
thousands of organisations. Bandwidth restrictions are less challenging, and
face-to-face video communication is now delivered in high definition.
Organisations
are using the technology for internal and external communication. Rather than
travelling five hundred miles for a meeting, of which 90% of the time spent
traveling is non-productive and incurs fuel and accommodation costs, businesses
are choosing to conduct meetings over video. Both time and money is saved, and
it causes little disruption to an individual’s working day.
Businesses are communicating with clients, partners and
suppliers over video. Many of the most successful organisations will refuse to
develop partnerships unless each party has adopted the use of video
collaboration technology. It’s more personal and up to 70% more productive than
a telephone call, mainly a result of facial expressions and hand gestures.
Video communication is more affordable than ever with desktop
and cloud based offerings, which cause little strain on IT departments as well
as offer interoperability, which ensures face-to-face communication between two
or more people irrespective of video device.
Cost-cutting for your business takes serious consideration,
as does devising a business development plan. However failing to include collaborative
technology in your development plan may as well be a plan to fail.
This guest blog has been written by Joel Noden who is marketing manager at Business Travel Show exhibitor Videonations Ltd.
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