I distinctly remember the first time I visited the Business Travel Show – it opened up a whole world I never knew about as a starter in the industry and I still have friends today that I met on that first visit at the exhibition’s old home in Angel, Islington.
But it is the first time I decided to invest in exhibiting which I recall the most. As Sales & Marketing Director at Statesman Travel it was a difficult job to persuade the MD to invest in a space, stand, time and resources to get the most out of the show. But it was worth every penny as we showcased our services for the first time publicly to the market.
I recall one client who was considering our services visited our booth and, to this day, I think the sight of us at the event added weight to our bid as a credible company. We won the account, of course. But it was when all the hard work was over that I experienced my most memorable BT Show experience.
We had neglected to book any transportation for our booth post event, so I bribed a team from another airline booth to throw our stuff in the back and give us a lift across London. We sat buckled up in the back of a truck in a set of brand new transatlantic business class seats for the five mile trip across the capital. Mission complete, at a competitive price too, and surely I must hold the record for the shortest business class trip ever?