I distinctly remember the first time I visited the
Business Travel Show – it opened up a whole world I never knew about as a
starter in the industry and I still have friends today that I met on that first
visit at the exhibition’s old home in Angel, Islington.
But it is the first time
I decided to invest in exhibiting which I recall the most. As Sales &
Marketing Director at Statesman Travel it was a difficult job to persuade the
MD to invest in a space, stand, time and resources to get the most out of the show. But it was worth every penny as we showcased our services for the first time
publicly to the market.
I recall one client who was considering our
services visited our booth and, to this day, I think the sight of us at the event
added weight to our bid as a credible company. We won the account, of
course. But it was when all the hard work was over that I experienced my most
memorable BT Show experience.
We had neglected to book any transportation
for our booth post event, so I bribed a team from another airline booth to
throw our stuff in the back and give us a lift across London. We sat
buckled up in the back of a truck in a set of brand new transatlantic business
class seats for the five mile trip across the capital. Mission complete, at
a competitive price too, and surely I must hold the record for the shortest
business class trip ever?
This post was written by Paul Tilstone, SVP Global Operations, Global Business Travel Association.
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