You must have read the recent brouhaha between Travelport
and British Airways. It’s been all over the web. The companies are at
loggerheads in negotiating a new partnership agreement. The latest move – from
BA – was a threat to pull certain fares from Travelport’s GDS and stamp a
surcharge on some short-haul tickets. Travelport reacted by calling British
Airways “disruptive and unhelpful” and I believe the two are still in a
stalemate.
Now, on paper, it’s easy to assume the wrangling and
wrestling is all about money. But I’m not so sure. I’ve been quietly wondering
whether BA is testing the water ahead of the introduction of NDC in three to
four years’ time. Is BA working out – based on its market position and power –
how much muscle it can flex and deals it can leverage knowing what’s down the
line?
Is this a sign of things to come from some airlines? It
couldn’t be truer that, these days, content is certainly king and the GDSs must
be worried about being pushed down the path of partial content. That’s not good
for them, their customers or the
corporate travel buyer. I’m just raising a glass of Christmas
cheer in the hope they’ll work this one out, and the quicker the better.
This post was written by David Chapple, event director of Business Travel Show – www.businesstravelshow.com.
I agree. Content is what matters these day so focusing on that will help than hurt their business.
ReplyDelete-Aki Suomela