SERVICED APARTMENT BOOKINGS ON THE RISE FOR ONE IN EIGHT CORPORATE TRAVEL BUYERS

Ahead of ASAP's annual conference on 4 December, the Business Travel Show has revealed figures from its annual buyer survey, which show that one in every eight (13 per cent) of corporate travel buyers booked more serviced apartment accommodation in 2014. 

• Thirteen per cent of the 179 European buyers booked more, or significantly more, serviced apartment rooms this year compared with 2013. Eighty per cent booked the same amount. Serviced apartments now account for more than 26 per cent of room nights for four per cent of buyers and between 11 and 25 per cent of bookings for a further 12 per cent of buyers. 84 per cent of buyers’ accommodation programmes include up to ten per cent of serviced apartments.

• Nearly half of all buyers insist travellers stay in serviced apartments when their stay exceeds a certain duration. For 11 per cent this is three nights or more, for 22 per cent it’s for stays of over one week, for eight per cent policy kicks in at a fortnight and for six per cent it’s one month or more.

• Thirty per cent of all respondents had more money to spend on accommodation this year and 39 per cent will book in excess of 5,000 room nights during 2015.  

Serviced apartments have been a familiar sight at the Business Travel Show since 2010, when we launched the ASAP Pavilion and the feature returns again in 2015 running alongside the newly launched International Serviced Apartment Pavilion, which has been introduced to help buyers book serviced apartment accommodation for overseas travellers.  

23 serviced apartment providers are already confirmed to exhibit at the show including B-Aparthotels Brussels, Berkshire Rooms, Bridge Street Accommodation, Brussels Business Flats, Cheval Group of Serviced Apartments, Citybase Apartments, Cotels Serviced Apartments, City Marque, Dolphin House, Dreamhouse Apartments, Executive Serviced Apartments, Frasers Hospitality UK, Go Native, Knightly Apartments, Marlin Apartments, Oakwood Worldwide, One Fine Stay, Premier Apartments, Refresh Accommodation, Shortlets UK, stayCity Apartments, The Apartment Service and The Serviced Apartment Company.

This post was written by Tom Briggs, Business Travel Show. Registration for the show, which takes place on 25-26 February in London is open now here. 

Contact Tom at tom.briggs@centaur.co.uk