Visitor numbers rose again for the
Business Travel Show this year, with early
estimates pointing to a 15 per cent increase in attendees. 7,427 corporate
travel professionals attended the show compared to 6,459 in 2014, which in
itself was a ten per cent rise year on year.
The
Business Travel Show is Europe’s leading specialised event for European travel
buyers and managers and 2015 was the biggest in the show’s 21-year history with
252 exhibitors, an increase of ten per cent on last year. The show took place
on 25-26 February in its new venue – Olympia Grand – and three weeks later than
normal. It will return to Olympia in 2016 on 24-25 February.
The
show experienced the highest rebooking rate in its 21-year history. Exhibitors
for 2015 included easyJet, Concur, Kenya Airways, Carlson Rezidor, Star
Alliance, Click Travel, Egencia, Amadeus, Airbnb, Barclaycard, Carlson Wagonlit
Travel, Premier Inn, Flybe, Hailo, FCm Travel Solutions, HRG, Addison Lee, Fraedom,
Hilton, Qatar Airways and American Express Global Business Travel.
Fifty-eight
conference sessions took place including the exclusive Hosted Buyer Pre-Show
Conference on 24 February. Speakers included Google, Airbnb, Schott, Roche,
Nomura, Bacardi, Carphone, LEGO, Sony Mobile, AON, Electronic Arts and WINiT.
easyJet’s
Frederic the rabbit opened the show on Tuesday after walking the orange carpet.
Go Native also hosted celebrity chef Lorraine Pascale, who was showing visitors
how to cook for one in a serviced apartment kitchen. Kenya Airways and
Enterprise sponsored the post show networking dinner and drinks, which featured
a personal appearance from charity Born Free and ambassador Peter Andre. £10,000
was raised for Born Free at the event.
David Rodriquez from first time exhibitor Hailo said: “We have received a very positive response to our
disruptive business model at the Business Travel Show where
we’ve held a lot of pre-booked meetings and had some interesting
conversations. It’s been great chance to catch up with some familiar faces too,
as this is the event where everyone comes to network.”
Graham Kingsmill, Managing Director, Egencia UK, said: “We are thrilled with
the turnout at the Business Travel Show 2015. It exceeded our expectations,
especially in terms of walk-on meetings and opportunities in the pan-European
and global market.”
Simon McLean,
Managing Director, Click Travel: “Click made a substantially greater investment in this year’s event,
with a larger stand and the sponsorship of the Central Café, and it has paid
off. We’ve capitalised on this great opportunity with record numbers of people
visiting our stand, where we’ve been able to demonstrate why we achieve record
growth year after year.”
“What
a fantastic two days we’ve just had – the biggest ever Business Travel Show on
record, the highest number of visitors for at least eight years and a return to
Olympia, which has no doubt contributed to an amazing feel good atmosphere in
the hall. The buzz of buyers and suppliers networking and doing business has
been audible throughout the entire show. It’s a wonderful noise to hear and we
thank our exhibitors, visitors, sponsors and speakers for making it such a
fantastic event,” commented Sam Cande, Business Travel Show Sales Director.
The
Business Travel Show, Europe’s leading specialised event for the corporate
travel industry, will take place 24-25 February 2016 at Olympia Grand in
London. For more information please visit www.businesstravelshow.com. Registration will go live in the autumn.
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