Monday 15 January 2018

GUEST BLOG: Five Things Travellers Look For In A Travel Agent

Many travellers dread the idea of planning their trip, especially air travel, because of the uncertainty it involves. Enter travel agents, who can add value by helping alleviate the stress that the air travel brings with it.

Are you a travel agent wondering how to appease your customers? Here’s what most travellers look for in a travel agent:

When a traveller is booking with you, they’re not just purchasing a ticket; they’re purchasing your services as well. Ticket selling can easily be accomplished by machines, but offering not just service, but quality service is the differentiator that can set you apart from the multitude of travel agents out there.

Sell expertise, not deals.

Specialisation in Service
Travellers have access to a variety of information at their fingertips, so much so that they themselves have become generalist travel agents. When they knock for help, they’re seeking an expert.

Focus on a few destinations or types of trips and be an expert on those, rather than striving to be the ‘jack of all trades and master of none’.

Personalised Services
The best travel agents are all about the relationships they maintain with their travellers. Being available to clients, even if on phone, makes them feel reassured.
In the travel business, you will always be measured by the happiness you bring to your customers. Sell happiness.

Engaging With Clients
It is crucial for travel agents to build a digital media presence. Engaging your clients with insights and tips will boost your brand value. Regular travel blogs, updates and latest news will portray you as an active social identity to your online audience.
Make your customers your brand ambassadors!

Developing a trusted reputation can give you credibility in the market. Get your clients to endorse your services. Build your reputation with testimonials and traveller reviews.
Creating a compelling brand should be your goal, everything else will follow. 

In these demanding times, quick adaptation to new ways of travel and technology will suit the changing nature of modern travellers. Following these simple yet effective tips will help you establish a space of your own in this competitive market, enabling you to cater to your target audience more profitably.

This post was written by Sijo M Varghese of 
Mystifly who are exhibiting at Business Travel Show in February - register for your free ticket now at  You can read the full blog here -


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