Wednesday 20 February 2019

GUEST BLOG: Is Your Travel SuperCaliFragilisticExpialiDocious?

Spit spot. Your travel agent just booked your flight along with the expected hotel accommodation. Everything is practically perfect in every way, right? Well almost. The difference between a good trip and the most extraordinary one comes down to how three key ingredients manifest on your mobile phone: irresistible destination content, sensible user experience and indubitable dynamic communication channels.

It begins with a quest to discover ‘what to do’ and then ‘how to do it’ as soon as you have booked your flight and lodging. This isn’t an insignificant question when you consider the volume of travel taking place:

In 2017, a study of outbound tourism found that the average UK resident was abroad for a total of 10.2 nights, and spent £616 while there. In total, 72.8 million trips were taken, amounting to £44.8 billion spent abroad by tourists from the UK.  Conversely according to Visit Britain, the 39.2 million overseas visitors who came to the UK in 2017 spent £24.5 billion – both setting records. These figures represent a 4% increase in volume and 9% (nominal) increase in value compared with 2016.

Next, toss in a myriad of sites all declaring they have the answer to your destination needs.  But navigating all of this disparate content without the ability to weigh previous travel behaviour or current context feels like a ‘piecrust promise’ – easily made then broken, Miss Poppins herself would say.

Lastly, how we learn about all of the delightful accoutrements that can make or break one’s trip require that the communication surrounding them ‘step in time’. In other words, the delivery of push notifications, text messages, and email about ways to enhance and tailor your journey have to operate in a perfect symphony.

Good news, anything can happen if you let it. Truly. Travel agencies like Travel Up, Uniglobe and Wexas within the United Kingdom are already tapping into the latest mobile capabilities and best practices thanks to the Amadeus Mobile platform. This same white label platform powers CheckMyTrip, now the World’s Leading Travel App as of 2018, and is available to travel agencies worldwide to service and delight their travellers wherever they go.

It takes a village to successfully deliver a world-class travel app experience across content, user experience and multiple channels. Hence, Amadeus is cultivating the best and brightest global content and technology partners across activities, dining, parking, transfers, tours and more through the Amadeus Mobile COLLECTIVE to help travel agencies access everything they need to own and operate their travel apps so their travel clients enjoy the most productive and memorable journey.

Do you have a travel app, but not sure how to take it from good to brilliant? Well begun is only half done according to Mary Poppins. Pop by the Business Travel Show & Travel Technology Europe on 20-21 February at Olympia London to hear from top experts cultivated by Amadeus on the breaking trends and best practices defining the present as well as shaping the future of travel.

This post was written by Michelle Batten and her job title is Global Head of Marketing for Mobile, Amadeus. Register for your free visitor pass now at 


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